All By My Selfie

ALL BY MY SELFIE Just because we are isolated in our homes doesn’t mean that we can’t stay connected. I have compiled a collage of selfies from some of our independent eyewear designers and representatives. Without these creative and talented people we wouldn’t have such an amazing lineup of unique collections. Each individual is wearing […]

Contact Lenses | Direct Shipping 📫

Please order your contacts from During these unusual times, we appreciate your continued support. We will continue to supply you with contact lenses by mailing them to your house. If you need to re-order, please contact us by e-mail: We will match the prices of any retailers selling the equivalent contact lens products. Our office continues to remain closed, […]

COVID-19 Closure + Shop Online

OPEN FOR ROUTINE CARE The below blog post is no longer current. Please follow the “More Information” button. More Information COVID-19 Closure We are now seeing urgent and emergency care patients between the hours of 9am-1pm weekdays. Please call to book an appointment to address your urgent concerns. If you have an immediate sight threatening […]

Be Well


“Be Well” is a campaign focused on Mental Health in Waterloo Region. We interviewed six mental health advocates to bring more attention to wellness.

Boxing Event

So you opened up all your boxes and bags and nobody got you a really cool pair of glasses or sunglasses this year. Well, we have really cool glasses and sunglasses. Come check out our Boxing event featuring these in-stock brands: BEVEL ⦿ Blake Kuwahara ⦿ Bruno Chaussignand ⦿ Cinematique ⦿ Face a Face HAPTER […]

Hiring an Optometric Assistant

About Insight Eye Care: With 6 Optometrists, 1 Optician and over 100 years of combined industry experience, we provide exceptional service in an inclusive and welcoming environment. We are an independent Optometry Practice and Eyewear Boutique, focused on showcasing the best independent eyewear designers. There is so much more that we love to do in […]

Eyewear Buying at Silmo 2019

Eyewear Buying at Silmo 2019​ By: Neil Moser This past September, Nicole, Troy and I attended the annual Silmo trade show with the intention of discovering new frames to bring back home to Waterloo. Despite having our Airbnb cancel last minute, in the middle of Paris Fashion Week, we found a place to sleep and […]

Insight Choo-Choo-Chooses You!

It may not be February, but we’re in love. With all these reader’s choice awards circulating, we want to take the time to showcase our personal staff favourites and thank these individuals for being important to us. There are quite often small independent businesses or entrepreneurs who go unnoticed in these nominations because they either […]

Work It Out

WorkItOut Story Healthy and protected eyes may be our focus, but we care about all the body parts. One of the best ways to achieve a healthy lifestyle is to be physically active. Fitness comes in the form of many activities and we are celebrating some local friends who make it their mission to work […]

Frame Showcase Fall 2019

Frame Showcase with Blake Kuwahara, BEVEL & Matsuda. New office mural by Trisha Abe. October 17th, 2019.