Public Market Eyewear Shoot

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Our friends at Public Kitchen & Bar recently opened their new Public Market at 324 Frederick Street in Kitchener. So, naturally, we swooped in with a selection of our newest eyewear to showcase what’s hot in their kitchen and what’s … Read More

What’s up doc? [Optometrist Photo Shoot]

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We wanted to call this post “Hot Docs,” but that was already taken. Then we thought of calling it “Some of you may recognize these people (we didn’t photoshop them too much!)” but that was too long. We chose to … Read More

I Wanna Look Pretty Though, In Your Video [Santigold wearing Mykita]

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In my distant past, I worked for a corporate enterprise. This corporate enterprise liked to make us do silly things that they thought would make us all ra, ra for the culture that they were pressing upon us. The funniest … Read More

SuperINSIGHT: ROLF x Hellboy

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Lady, I was gonna cut some slack, ’cause you’re a major mythological creature figure… but now you’ve just gone NUTS!Hellboy: Wake the Devil, Vol 1 4  “SuperINSIGHT”ProductionLead StylistsNeil MoserNicole WaglerPhotographerTroy DettwilerAssociated BusinessesLocationCarry-On ComicsProps’Catwoman whip’Seams Like Magic’Poison Ivy lipstick’The Truth Beauty … Read More

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Ontario Association of Optometrists announce job action for September 1, 2021

Did you know that OHIP only covers 55% of our costs?

Did you know that OHIP pays 10x more per visit to the emergency department for an eye problem than to an Optometrist?