Craftoberfest 2017

If you don’t like to Ziggy Zaggy and you don’t like to drink mainstream beer, then you should definitely join us at this year’s KW Craftoberfest on October 6th and 7th! We love all things independent, including craft beer. Our friends at Together We’re Bitter Co-operative Brewing (TWB) have organized this event, bringing in other […]

Eye Contact | Best Contact Lenses in Waterloo

There are times in life where you find yourself in a situation that makes wearing glasses inconvenient. Perhaps jumping at Sky Zone, Freestyle Skiing at the PyeongChang 2018 Winter Olympic Games or pretending to be Nicki Minaj when she’s wearing her Daisuke Mylon Shield that cannot hold a prescription. Source: For all of these situations, […]

Smile with Vinylize

A couple months ago Matt from Astrodog Media reached out and asked if I could fit an actor with glasses. It was for a promotional video they were filming for Since everyone has a different face shape, aesthetic and personality, I brought a large selection of frames on set. Vero Diaz, artist and founder […]

Eyewear review of Vinylize | Model: Puff | Colour: Black

Vinylize Puff Eyewear Review Video

Sorry about the wind noise! Neil Moser is the Buyer at Insight Eye Care and reviews Karli Baxter’s Vinylize “Puff” in Black. This collection is handmade in Hungary from salvaged vinyl records. A popular frame that appeared in a limited capsule edition, the “Puff” was brought back by popular demand. Karli wanted a bit of […]

The Vinyl Celebration

April 22nd of 2017 will mark Record Store Day’s 10 years of celebration for the indie record store. A collection of independent record store owners and employees, Record Store Day spreads “the word about the unique culture surrounding nearly 1400 independently owned record stores in the US and thousands of similar stores internationally.” Crosley Radio, […]

Games and Frames | Eyewear Photo shoot at Games on Tap

    For all of you board game lovers out there, we decided to pay Games on Tap a visit and create some fun images, pairing games and frames. Jeannette and Sean, the owners of Games on Tap, are incredibly hospitable and the depth of their game knowledge is quite impressive. All I had to […]

Smile Tiger Coffee Roasters Photo Shoot

Smile… Tiger. The other Sunday we brought a bunch of tigers together and asked them to smile. Well, actually, in a reality not quite as foolhardy, we asked some of our friends to participate in our latest fashion shoot at Smile Tiger Coffee Roasters. Smile Tiger, the lighter, brighter sister to the darker Death Valley’s […]

Paris, Mes Amis

Bonjour! Ça va? We are fresh… okay, not quite so fresh, but recently off the plane from Paris France where we attended an eyewear extravaganza called Silmo. One might ask, why would you travel all the way to Paris for an eyewear show when there are shows on this continent? What we enjoy about Silmo […]

Public Market Eyewear Shoot

Our friends at Public Kitchen & Bar recently opened their new Public Market at 324 Frederick Street in Kitchener. So, naturally, we swooped in with a selection of our newest eyewear to showcase what’s hot in their kitchen and what’s hot in our boutique. More about the Public Market Formerly a convenience store from back […]

What’s up doc? [Optometrist Photo Shoot]

We wanted to call this post “Hot Docs,” but that was already taken. Then we thought of calling it “Some of you may recognize these people (we didn’t photoshop them too much!)” but that was too long. We chose to call it “What’s Up Doc?” because our optometrists will be releasing short medical-related posts and […]