Brand Journey: SALT. Optics
Salty waves crash and swirl like marble along the rugged coastline. Lush green forests, rippling sand dunes, and lively boardwalks stretch along endless beaches. Hollywood stars, dreamers, and a vibrant culture of art and celebrity.
Sea, Air, Land - SALT. Optics draws inspiration from the effortless beauty of California and all of its people.
In 2006, Taylor Whisenand and David Rose, Quicksilver sponsored surfers turned opticians, founded SALT. Optics after teaming up with businessman Ron Smith. Together, they transformed their wave-filled memories into refined eyewear designs. Mimicking the Golden State’s landscape, their frames feature colours ranging from ocean blues and greens to desert- inspired golden browns. Combining modern elements with classic shapes and a touch of laid-back surfer attitude, SALT. Optics quickly rose to the forefront of the independent optical industry.
Every frame design is rooted in the philosophy of “quality and lasting value”. SALT. Optics strives for their frames to be more than just a fashion statement - they are an investment crafted to endure both time and active, adventurous lifestyles. Made with premium materials such as Japanese and Italian acetate and Japanese aerospace grade titanium, its frames are durable, lightweight and hypoallergenic.
Featuring functional pins and riveted hinges, SALT. Optics frames can be adjusted and repaired as needed to ensure a long-lasting comfortable and stylish fit.
Staying relevant, innovative, and fresh in the eyewear industry requires consistently introducing new designs. SALT. Optics launches two collections annually, each featuring around 18 styles available in 4 to 6 colours. With their extensive collection of both sun and ophthalmic frames SALT. Optics is able to showcase everyone’s individuality. Whatever it is, the way you tell your story online can make all the difference.
The owners of SALT. Optics enjoy adding personal touches to their frames. Each frame is named after individuals such as their designers, personal friends, favourite characters in films or books, or icons in pop culture. This tradition highlights the company’s appreciation for uniqueness and human connection. With the combination of wearability and clean style, featuring classic shapes and neutral colours inspired by nature, SALT. Optics’ designs and glasses fulfill their goal of being built for a life well lived.
Effortless. Timeless. Inspired. SALT.
Book an appointment with a member of our team or check out our website to see the latest pieces from SALT. Optics today. Want to learn more about their philanthropy? Check out the SALT. Optics website today.
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Photos from SALT.optics.
Photo of frames captured by Cara Aitchison
